The volume of social media marketing refers to the scale and quantity of social media activities carried out by a business or organisation.

In social media marketing, reach refers to the total number of unique individuals or accounts who see your content or posts on a social media platform. It indicates the potential size of your audience and the extent of exposure your content receives. A higher reach means your content has the potential to be seen by more people.

In social media marketing, engagement refers to the level of interaction, involvement, and response that users have with your social media content. It measures how well your audience engages with your posts, such as liking, commenting, sharing, and clicking through your content. Engagement is a crucial metric because it indicates how effectively your content resonates with your audience and how well you are building relationships and fostering interactions on social media platforms.

In the context of social media marketing, influence refers to the ability of individuals or entities to impact the opinions, behaviors, and purchasing decisions of their followers or audience on social media platforms. Influencers, who have established credibility and a dedicated following, can play a significant role in shaping consumer perceptions and driving engagement with brands or products. Leveraging the influence of these individuals or entities is known as influencer marketing.

In social media marketing, share of voice (SOV) refers to the proportion or percentage of conversations, mentions, or online discussions that a particular brand, product, or company has compared to its competitors within a specific industry or market. It is a metric used to evaluate and compare the visibility and presence of a brand in relation to others in the social media space.